Next door to its Geneva Boutique, luxury watchmaker IWC has opened its first whisky bar.
Inspired by aviation, Les Aviateurs is reminiscent of an exclusive gentlemen's bar. Constructed from dark woods and leathers, the slick interior is fitted with original photos and maps from piloting pioneers.
The mix of high-end drinks and aviation should drive home IWC's fascination with aviation, and combine the world of IWC's Pilot's Watches to the real world quintessential lifestyle.
Anyone for a drink?
Rue du Rhône 48