Next door to its Geneva Boutique, luxury watchmaker IWC has opened its first whisky bar.

Inspired by aviation, Les Aviateurs is reminiscent of an exclusive gentlemen's bar. Constructed from dark woods and leathers, the slick interior is fitted with original photos and maps from piloting pioneers.

IWC's Exclusive Whisky Bar
IWC's Aviation Inspired Bar in Geneva

The mix of high-end drinks and aviation should drive home IWC's fascination with aviation, and combine the world of IWC's Pilot's Watches to the real world quintessential lifestyle.

Anyone for a drink?

Swiss Watchmaker IWC | Men's Fashion Blog
Men's Luxury Blog | Melbourne Fashion Online

Les Aviateurs

Rue du Rhône 48
1204 Geneva